Nicole Srikrishna,Nope I havent fottrogen them. Those (outside of the IT I wouldnt even call it Web 2.0) sectors are doing just fine in the way they are focusing and building organizations, products and the brand.But they are also beyond the circle of influence of these grassroot level interaction. I am more worried about whats happening in the eye of hurricane But good point.@Rashmi We were talking about the way a company's product and culture should be positioned brand is another topic, but the more I think about it.. how do you measure the success of a brand. Brand value and Brand equity. I cant see that being much within a year or two of the launch of something.Also the deal is in building a brand that lasts. I mean, there was Kazaa considering that people still remember it, its a great brand, but really what does it stand for? Maybe a not so good example, but hopefully you get the idea.Or Maybe its just me who cant think of a single brand built over a year.

Fdebri Our ideal travel plans sound very diernffet. I love travelling to countries that are very diernffet to my own. I had an amazing holiday in China and love reading books set in Asia. I have heard about this book before, but think I'll add it to my wishlist after reading your review it sounds great..-= Jackie (Farm Lane Books)b4s last blog .. =-.

Xantara Kewl you should come up with that. Exclelnet!

Symona Glad I've finally found somteihng I agree with!